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Liverpool announced on club official website that they have officially partnered with Nivea men, which also makes the latter became the world's first men's skin care brand to enter the Premier League.

Nivea Men is German Beiersdorf company's flagship brand, this time reached a multi-year agreement allows them to further expand the success in football, especially in the United Kingdom, Sweden, Finland, Denmark and Norway markets.

Liverpool commercial director Billy-Hogan said: "Nivea men is one of the world's best-known skin care brand. We are very pleased that the brand choose Liverpool as partners to enter the world's most exciting league. We welcome that they became the club family first toiletries brand, and look forward to a series of exciting events in the future. "

As a prelude to the start of the partnership, Liverpool three stars Stirling, Mignolet and Henderson involved in recording the Nivea men ad, which will be broadcast on February 13 for the first time.

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