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Milan Collaborates with Hello Kitty

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AC Milan officially announced that the club has entered into a strategic partnership with Japan's famous Sanrio Co.. The Rossoneri will joint with famous brand Hello Kitty, mainly specialize the female fans market.

Milan and Sanrio company contacted with co-operation negotiations and came into final agreement in January this year. Milan will launch a series of signs printed with Hello Kitty fans products in mid-April, and will be the first to go on sale in Japan and other Asian countries. Later this year, the major Milan official shops will also start selling these fans products.

Milan's commercial director Kalmar said in an interview: "Milan has been working with local and international brands with good cooperation. It is precisely because of this, we decided to collaborate with world-renowned brands Hello Kitty, which has high visibility in the world groups of young people. Milan is considering the club's mascot Milanello and Hello Kitty interactive activities at the San Siro stadium with the fans. I believe that our fans will love this activity. "

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